Innovating for a better future – wienerberger’s 2024 Annual Report published

Vienna – In 2024, wienerberger achieved the third-best result in its history, despite a challenging market environment, particularly in the new build sector. The company increased total revenues by 6% to €4.5 billion while maintaining a robust group-level operating EBITDA margin of 17%. These results are based on disciplined cost management and operational efficiency and also confirm the resilience of wienerberger’s long-term value-creating growth strategy with its targeted acquisitions.

Strategic acquisitions strengthen wienerberger’s market position

Most construction markets globally did not recover as quickly as anticipated in 2024. Interest rates went down slower than expected, construction costs remained high and political uncertainties further decreased investment. However, in 2024 wienerberger adhered to its value-creating growth strategy and remained focused on organic growth through innovation and an increasing share of system solutions in its portfolio as well as growth through selected value-accretive corporate acquisitions. As a result, wienerberger profited from rising demand in certain markets that recovered faster than others. Especially the integration of Terreal – which advanced ahead of schedule – delivered a positive contribution to overall profitability as it expanded wienerberger’s activities in the growing renovation sector. The company also gained further market share in the sector of piping for water and energy management thanks to targeted investments in plant expansions and new system solutions.

In addition, strategic acquisitions – including Slatek OY in Finland, Tekken AS in Norway (smart water solutions) and GrainPlastics in the Netherlands (drainage and cable protection solutions) – have expanded the company's portfolio, optimized the supply chain and positioned wienerberger for long-term, sustainable growth.

Driving decarbonization through targeted investment

Sustainability remains an integral part of wienerberger’s strategy, ensuring that future generations can enjoy a high quality of life. In 2024, the company continued to follow its ambitious 2026 goals for decarbonization, biodiversity and the circular economy by developing new solutions for ecological construction. One key achievement was the opening of wienerberger’s modernized nearly CO₂-neutral brick plant in Uttendorf, Austria, where the company installed the world’s largest electric industrial kiln and now operates Europe’s most sustainable brick production facility. With these and other innovations, wienerberger continues to lead the green transformation of the entire construction sector.

Unleashing innovation for sustainable growth

Innovation drives wienerberger’s results and its progress in sustainability. Today, the company generates 33% of its revenue from innovative products, with a goal of reaching 35% by 2026. One major step was the launch of Wioniq, bringing together four innovative companies – Inter Act, I-Real, Wideco, and Slatek – and creating a new platform for smart water and energy management solutions, which offers significant growth potential. By further increasing its innovation strength, wienerberger will continue to find new ways to reduce emissions, save natural resources and improve the quality of life for current and coming generations.

Discover our vision of a sustainable future in our Annual Report 2024 and take a deep dive into concrete examples of how wienerberger is turning these ambitions into reality.

To view the entire wienerberger Annual Report, please click here.